Marketing Manager Job Vacancy in Kenya

Job Title: Marketing Manager

Job Holder:

Supervises: 6

Department: Marketing & Corporate Affairs

Reports To: Director, Marketing & Corporate Affairs

Job Purpose: Leadership and management of Company group marketing and brand strategy

Dimensions: The position supervises 6 people

Nature & Scope: The position reports to Director, Marketing & Corporate affairs.

The jobholder is responsible for the management of the marketing and brand identity in order to ensure that the brand equity and market share grows.

Key Responsibilities

1. Marketing
  • Manage and co-ordinate all marketing, advertising, PR, promotional activities in liaison with the business unit leaders
  • Liaise with the advertising company.
  • Responsible for the Company’s website, including content development and continuous updating of the website and intranet
  • Co-ordinate and support development of a wide range of innovative products
  • Support and facilitate development and implementation of regional strategic market plans for the business units.
  • Develop promotion materials to assist business units in marketing activities
  • Prepare the marketing budgets
  • Manage the productivity of the marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
  • Develop product positioning and messaging that differentiates your products in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence – analyze the buying patterns/behaviour
2. Brand development and management
  • Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand
  • Ensure that all brand assets are effectively managed to deliver a strong Company brand and grow brand equity.
  • Responsible for event management and corporate sponsorship activities including corporate brand advertising, promotions etc.
  • In conjunction with the human resources and operations departments, ensure that the Company brand promise is internalized by all employees and financial advisors through active review, monitoring and supervision
  • Work closely with Advertising agencies and PR consultants to ensure that the brand internalization and re-branding project is effectively executed and the goals and objectives of the exercise are achieved within reasonable time frames.
  • Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market.
  • Ensure that the Company brand name, logo, colour and symbol are correctly displayed on all stationery and corporate communication materials and that all offices are appropriately branded.
  • Develop a brand positioning that differentiates Company from its competitors and provides value proposition and excellent relationship with our customers.
  • Assist the business units to live the values, culture and practice company policies.
  • Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
  • Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
  • Conducts analysis and periodical review the brand, competition, customer and consumer trends to enhance the brand’s equity and marketplace performance.
  • Analyzes and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
  • Provides direction for key customer innovation summit presentations.
  • Develops growth targets, business objectives and brand strategies for the brand that aligns with Company business plan.
  • Leads brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review.
  • Participate in and contributes to annual brand operating plan reviews. Ensure consistency of brand identity by reviewing the corporate identity manual, setting templates for the organization.
Performance Standards
  • Top of mind brand awareness
  • Brand internalization successfully implemented
  • Effective execution of communication strategy
  • Well managed PR programmes
  • Well established CSR agenda
  • Well maintained company image
  • Working within budgets
  • Innovative products
Qualification, knowledge, experience
  • Bachelor’s degree in Business or social sciences
  • MBA in marketing, PR and brand management
  • Professional marketing qualification e.g. CIM or equivalent
  • 5years experience in a similar position
  • Excellent written and oral communication skills
  • Excellent interpersonal and presentation skills
  • Ability to interact with employees and establish credibly across all levels in the organization
  • Ability to interact and gain trust from people within and outside the organization
  • Strong influence skills, drive and commercial instincts
  • Flexibility and adaptability
To apply, follow this link to profile yourself by 19th June 2013